Applied Pragmatics is a software product consultancy in San Francisco.

What we do

Interim Head of Product. You have a couple of junior PMs but the team is missing targets and things feel unfocused. I'll get the team running smoothly and hire a permanent Head of Product.

In case of emergency, break glass. You have a Head of Product, but they're stretched thin. You need an experienced PM to make sure a critical milestone doesn't get missed.

Forward thinking. You need to figure out (and potentially pitch to investors) an important new opportunity. I bring a wealth of experience in defining and selling new offerings.

How we work

Help you focus on your most important opportunities. For startups, focus means speed and speed is everything. We use qualitative and quantitative evidence to help you choose the right target to focus on.

Get everyone on your team aiming at the same target. You don't just need a target, you need everyone at the company working in concert to hit it. That means listening, not just selling (hint: this bullet is not separate from the bullet above.)

Define it. Human-centered product design and clear specifications based on engineering and business realities.

Make it real. Define milestones, build the roadmap, organize sprints, launch and iterate - the fun parts.

Who we are

Lukas Bergstrom, principal. (LinkedIn profile) Seven years at Google as a senior product manager working on ads, Android and YouTube. Co-founder of Watch Duty, the only human-powered wildfire tracking app, which reached #1 on the US app store. Covered in the Washington Post, Popular Science, Wired and the Guardian. Strong experience in B2B SaaS, developer platforms, and social media.

Additional resources in product design, marketing and branding. Access to a team with deep experience in making successful products.

info@appliedpragmatics.co

Schedule a call or email if none of these times work